Professional Diploma inGraphic Design and AI-Powered Creative Campaigns

02 / THE CURRICULUM

1. 01

   Design foundations and typography

   24 hours
   Topics and practical output

   Composition, balance, contrast, visual hierarchy, colour, grids, Arabic and Latin typography, and visual critique.

   Photoshop · Illustrator

   Practical output: Analyse and improve existing designs, and create a well-structured poster.

2. 02

   Claude as your creative partner

   15 hours
   Topics and practical output

   Write briefs, research markets and audiences, develop concepts and copy, organise client projects and critique design.

   Claude · ChatGPT

   Practical output: An organised client project with a brief, research and concepts.

3. 03

   AI image art direction

   24 hours
   Topics and practical output

   Visual prompting, photography language, mood boards, consistent characters and style, image editing and delivery.

   Magnific · Midjourney · Adobe Firefly

   Practical output: A consistent, art-directed image collection for one brand.

4. 04

   Photoshop and Illustrator with AI

   30 hours
   Topics and practical output

   Selections, layers, masks, colour, lighting, generative fill, icons, paths and vectorisation.

   Photoshop · Illustrator

   Practical output: Composited designs, icons and vector assets.

5. 05

   Commercial product imagery

   15 hours
   Topics and practical output

   Prepare and isolate products, preserve their appearance, build advertising scenes, light them and deliver catalogue and platform formats.

   Magnific · Adobe Firefly · Photoshop

   Practical output: Advertising scenes and catalogue images for a real product.

6. 06

   Content creation

   21 hours
   Topics and practical output

   Content pillars, publishing plans, hooks, captions, carousels, stories, templates, reels and performance review.

   Claude · CapCut · Higgsfield

   Practical output: A monthly content plan, carousel and publish-ready reels.

7. 07

   Personal branding for designers

   6 hours
   Topics and practical output

   Define your specialism and audience, organise your profile, present case studies and plan your publishing.

   Claude

   Practical output: A professional profile and a four-week publishing plan.

8. 08

   Foundation-level project

   6 hours
   Topics and practical output

   Work from a real brand brief, plan and produce images, designs and reels, then present the project.

   أدوات المستوى الأول / Foundation-level tools

   Practical output: A full month of content for a real brand.

9. 09

   Brand strategy and visual identity

   33 hours
   Topics and practical output

   Audience and positioning, colour psychology, logos, identity systems, applications, guidelines and print-ready files.

   Illustrator · Photoshop · Claude · Magnific

   Practical output: A complete identity, brand guidelines and print-ready files.

10. 10

    AI advertising video

    30 hours
    Topics and practical output

    Scripts, storyboards, generated shots, product and character consistency, editing, audio, Arabic motion typography and exports.

    Higgsfield · Magnific · CapCut · Premiere Pro

    Practical output: A generated 9:16 video advertisement and Arabic motion typography reels.

11. 11

    Integrated and seasonal campaigns

    24 hours
    Topics and practical output

    Objectives, audience, messaging, creative concepts, key visuals, platform executions, copy variants and seasonal campaigns.

    Claude · Photoshop · Illustrator · Magnific

    Practical output: An integrated campaign from marketing objectives to platform executions.

12. 12

    Turn your expertise into Claude skills

    15 hours
    Topics and practical output

    Document your workflow as rules and steps, build visual prompting and design critique skills, then test and refine them.

    Claude

    Practical output: Reusable Claude skills based on your approach to prompting, branding and critique.

13. 13

    Content systems and automation

    21 hours
    Topics and practical output

    Brand instructions, project rules, content and idea management, scheduled tasks, connected tools and batch production.

    Claude · n8n / Make · Google Workspace

    Practical output: A content system that prepares and schedules monthly content for a real brand.

14. 14

    Persuasive client presentations

    12 hours
    Topics and practical output

    Presentation storytelling, a clear argument, project decks, company profiles and campaign landing pages.

    Claude

    Practical output: A presentation, company profile and landing page.

15. 15

    Studio tools and business management

    12 hours
    Topics and practical output

    Pricing in Qatar, quotations, monthly contracts, client and revision management, image rights and studio tools.

    Claude

    Practical output: A brief template, pricing calculator, contract template and quotation.

16. 16

    Graduation project and review

    12 hours
    Topics and practical output

    Choose a real client, build an identity, campaign, video and content system, then present and defend your project before a panel.

    أدوات الدبلوم كلها / All diploma tools

    Practical output: An identity, campaign, video and content system for a real client.